为持续推动三星堆文化出海，我们又双叒有新伙伴啦！

We have exciting new partners on board for Sanxingdui culture！

今天，三星堆博物馆与《原神》官宣合作，《原神》人气角色钟离现身联动海报，注视着三星堆标志性文物青铜鸟。据了解，《原神》与三星堆联动是三星堆博物馆新馆落成后首次游戏联动。

Today， the Sanxingdui Museum officially announced its collaboration with the game ＂Genshin Impact，＂ featuring the popular character Zhongli in a joint promotional poster， gazing at Sanxingdui’s iconic Bronze Bird. It＇s understood that this collaboration between ＇Genshin Impact＇ and Sanxingdui is the first gaming collaboration since the inauguration of the new Sanxingdui Museum.

本次联动，四川国际传播中心作为特别支持媒体，将与《原神》一起面向海外“Z世代”，传播三星堆文化，推动中华优秀传统文化创造性转化和创新性发展，持续不断“破圈”融合。

Sichuan International Communication Center， as a specially supportive media partner， will join hands with ＂Genshin Impact＂ to target the overseas Z Generation audience， promoting Sanxingdui culture and the innovative transformation and development of excellent traditional Chinese culture.

《原神》是中国游戏出海代表性项目，入选商务部“2021—2022年度国家文化出口重点项目名单”，截至目前，已登上78个国家及地区畅销榜榜首，并取得了147个国家及地区畅销排名前十的好成绩。在推特（X）平台上，《原神》在垂类领域热度排名第一。

＂Genshin Impact＂ stands as a representative project of Chinese games in the international market， having been selected as a key cultural export project for 2021－2022 by the Ministry of Commerce. It has topped the charts in 78 countries and regions and achieved top－ten rankings in 147 countries and regions. On the Twitter （X） platform， ＂Genshin Impact＂ ranks first in its category.

创新不断，“整活”不止！自成立以来，四川国际传播中心持续推出一系列三星堆相关原创内容，依托四川国际传播官网与国内外社交平台矩阵账号，采用全球直播、双语视频、央省联动、社媒互动等形式，带领全球网友一起花式整活三星堆。

With continuous innovation and expansion， Sichuan International Communication Center has been persistently broadening international communication channels and creatively expressing outstanding traditional Chinese culture. Since its establishment， it has consistently released a series of original content related to Sanxingdui. Leveraging its official website and a matrix of domestic and international social media accounts， it employs various forms of global live streaming， bilingual videos， collaborations with central and provincial media， social media interactions， etc.， to lead global netizens in creatively exploring Sanxingdui.

今年，我们更是获奖不断，“我的三星堆世界·Let’s Pixelate it！ Sanxingdui Player”青年展播征集活动荣获首届数字赋能中华文化国际传播创新应用案例征集活动创新引领奖，《文明的语言：Z 世代国际传播的符号之旅——以三星堆国际传播平台为例》荣获第33届中国新闻奖！

Leveraging its official website and a matrix of domestic and international social media accounts， it employs various forms of global live streaming， bilingual videos， collaborations with central and provincial media， social media interactions， etc.， to lead global netizens in creatively exploring Sanxingdui. In November this year， SICC’s work， ＂The Language of Civilization： A Symbolic Journey of International Communication in the Z Generation—With Sanxingdui International Communication Platform as an Example，＂ was honored at the 33rd China News Awards.

接下来，四川国际传播中心将联合《原神》面向海外推出三星堆系列短片，让全球“Z世代”通过游戏深入了解三星堆、爱上三星堆。

Next， Sichuan International Communication Center， in collaboration with ＂Genshin Impact，＂ will release a series of short films related to Sanxingdui aimed at international audiences. A number of online and offline activities will be organized to enable the global ＇Z Generation＇ to understand Sanxingdui culture.

第一波联动到底是啥？12月20日，等我们！

What will be the first wave of collaboration？ Find it out on Dec. 20！

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